Is this is end of brand rivalry between Coke and Pepsi? Or they are just following each other on Twitter and using social-media to build their own brand images? The truth is both Pepsi and Coke are sending RTs (Re-Tweets) and it has been recorded on the blog of Amnesia Razorfish, the digital agency which began the whole tweeting game between the two giants by asking them to be Tweeter friends. It doesn’t really come as a surprise that both Pepsi and Coke have ...

In the memory of man stepping that famous step on the moon, Omas has unveiled the cool and charming Omas Limited Edition pens. These pens reveal the glory of finally conquering space and what it means to the modern generation. Though people have already forgotten the whole idea and effort of stepping into space, the older generation still makes sure it is not actually forgotten. Perhaps this unique series of Limited edition Omas pens is an indication of that desire to keep the memories of stepping on the moon alive. Armstrong ...

If you are a young designer who is working his heart out in putting together a prototype of that very special design or product that you think will be the next big hit, then there is absolutely no doubt that you will need a respirator mask that will make the job easy for you. Designer Elijah Stillson probably realized this fact while he himself was working on his creations in his backyard and hence came out with the latest respirator mask. The ...

The span of advance of the metropolitans throughout the world is unstoppable and so is the requirement of technology to equal it. What concerns us is the impending destruction of the environment that comes with advance. In such a scenario, we aptly need something just like Harsha Vardhan’s Transport TW. Transport TW, a super car still in its conceptual stage assures zero emission, as it would run on on-board electricity powered systems that generate a magnetic field. Both its wheels are poised over a superconducting ...

It should not be forgotten that the Iran that was shaped by Khomeini has been an entirely different system that has been carried out for thirty years. It is a theocratic, fundamentalist, and revolutionary government system, which means that it is impervious to reform and incorrigible in nature. With the ruthless suppression of opponents to silence the accusations of an obvious election fraud and doubts about the legitimacy of Mahmoud Ahmadinejad’s second term, the Islamic Republic of Iran has sealed its fate. While we saw the bloody and fiery protests on ...

When asked by BBC to outline a simple idea that can improve lives and make the world a better place, Neuroscientist Gregory Berns has put his faith on music.  No, he simply isn’t suggesting listening to music he stresses that everyone should learn to play music. Music plays an important role in our life. But we often ignore its immense power in moulding our personality and creative abilities. In the modern digital age listening has become more important than actual learning and making music. We can really sing and dance away our ...