The ‘Scrabble-Slices’ campaign totally works on the line of the product. Ad campaign is for the game of Scrabble and so there are series of ads with scrabbled words and sliced pictures to be put in order to make sense. Here are a couple of the pictures. Each one of them is a simple play with words and images.

Scrabble is a well known game of letters and words. The game and brand are the same. It is one game of English language which is played by majority of children all over the world. Wonder if it is still a popular past-time game for new age kids who are too occupied with computer and video games. But it is surely a preferred choice for parents who are stressed about increasing vocabulary of children. There are many variations of the word games available in the market with different names and lesser price. But yet brand Scrabble has loyal customer base.

Agency JWT Santiago from Chile has designed an interesting campaign. It’s very minimalist style which is appealing. Hope it attracts new generation parents and children. It is a nice game for a lazy Sunday afternoon though a bit boring. But it does help exercise brain cells without an assault on senses like modern computer/audio-video games.

Via Coloribus