Asus To Launch Eee Branded E-Book Reader, MSI May Follow

asus logo Asus To Launch Eee Branded E Book Reader, MSI May Follow

Asus has made some fine netbooks and given competition to al lot of top brands but it appears that their desire to delve into new markets it quite strong. Asus may soon be releasing an Eee branded e-book reader. Though netbooks, like the Eee, had been considered as a solution for e-book reading, this had not been done earlier.

DigiTimes stated that Asustek Computer president Jerry Shen revealed that Asus would be coming out with the Eee branded e-book reader by the end of this year. Although no other details are available at this point, it already appears that Asus would have a strong contender in the e-book reader market since Micro-Star International (MSI) may also be making a foray into the market at the same time.

Since demand for e-book readers are higher in Europe and North American countries and is relative low in Asian countries, these ventures would most probably be made available only in these markets. Even though the competition amongst e-book reader manufacturers isn’t very high, Asus would definitely aim to capture the market from the moment of its arrival as the company has been used to doing so.

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Via: Teleread

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