Beauty and its ideals change every week and the way media portrays beauty is largely responsible for what we think is beautiful or sexually attractive. You must be surprised to know that the concept of beauty has existed even before the times of Neanderthals, and it has always been about not just procreation and attractiveness, but also about power and domination.

Throughout history, good looking people have been influential and powerful and though it may not have been the beauty directly, it certainly could be that the beautiful person feels confident enough to take over the world. L’Oreal has unveiled a 5-book boxed set 100,000 Years of Beauty, a book created for their 100th Anniversary.

It takes you on a journey of beauty through Prehistory, Antiquity, Classical Age, Modernity. You could check out images of Olympic athletes, Brando in a t-shirt, naughty postcards, Bollywood, Miss America contestants and many other things.

There are about 300 authors who have written several articles in the book and it tells you how beauty has been understated or ove5rstated. If you are interested in celebrating the beauty of humans, you gotta purchase it for $295.

Via: Luxist