7 Great Strategies for Choosing a Domain Name

Are you opening a new business that will be visible worldwide? Before you list your first product, you’ll need to register a domain name. A website domain describes a site’s online address; every website has a distinct domain. Choosing a domain name for your product or business should be a fundamental element of naming the product or business itself. It is becoming increasingly harder to produce compelling names since the registration of is taking place at a colossal rate. Have you adopted various tactics including a domain name generator but remain unsuccessful? These strategies will lead you in the right direction.



Your domain name forms a huge aspect of your business’s identity. Therefore, it should be as distinctive as your business. Avoid selecting a name that people will easily confuse with a competitor’s site. You should also avoid a name that is a plural version simply because an existing site has already adopted your actual name; this could result in lost traffic. As you perform your search, look for comparable names to ascertain whether your desired name is actually unique. Consider purchasing other similar domains to prevent somebody else from purchasing them. Alternatively, you could consult an intellectual property lawyer.

1. Simplicity and Brevity

In today’s contemporary world, a considerable amount of advertising occurs by mouth or via social media. Regardless of how much people enjoy your product or business, if they cannot recall its name or spell it, it is unlikely that they will refer their friends to your website.

Ensure your preferred name is memorable, short, and easy to type. The longer the name is, the higher the likelihood of misspelling. You should also ensure the domain name is relevant to your company or business; this makes it easy to remember.

2. Invest

You should not be afraid of paying for the best. If the ideal name exists, chances are, somebody has registered it already. Therefore, you might have to spend some money or consider an alternative name. If you have the resources, consider approaching the domain’s registrant directly. Alternatively, you could go through a broker. Both corporate and independent brokers can show you the process. A less costly alternative involves purchasing a new top-level domain.

3. Keyword Selection

When promoting a service or product, the best thing to do is select a related keyword set or generic keyword. You should think about top terms or keywords that best describe your product or company. After you have generated a list, you can add prefixes or pair the keywords to reveal the most unique.
Ensure you select keywords that are easy to type and remember. Previously, it was paramount to have at least one keyword in your domain name. However, this rule has since become outdated owing to relevant changes.

The changes by Google ensure that sites do not receive elevated search rankings merely because their domain names include a relevant keyword. Nevertheless, it is advisable to theme your name around an applicable keyword. This will enable first time visitors to get an instant idea on what you offer. Storefront providers like Shopify often have tools to help you integrate keywords into your site and can be a jumping-off point for choosing a domain.

4. Consider Copyright Laws

When selecting a domain name, the last thing you want to do is infringe on copyright laws. Avoid names that sound like a current business or form a huge part of their reputation. Copyright infringement is illegal besides being unethical.

Avoid trademarked or copyrighted phrase for your name. Before registering your domain, run it through the available free checkers and ensure you are in the clear. This process is worth the additional minutes.

5. Avoid Numbers and Punctuation

Punctuation confuses visitors. Most trustworthy sites have plain text for URLs and including a hyphen only enhances your likelihood of losing traffic. Whenever possible, avoid numbers though it may be an understandable exception.

Punctuation makes it more difficult for clients to remember your name. Moreover, it could get awkward when trying to make verbal explanations. When informing people about your new site, you do not wish to be stuck in debating between a dash and underscore. Moreover, avoiding punctuation is a better practice for optimizing your site.

6. Correct Spelling

This comes as a surprise particularly when companies such as Flickr have experienced immense success. However, these are exceptions. Following the success by such companies, numerous startups followed the trend by rushing to register names with dropped letters. However, such companies are barely visible.

The trendy route makes it hard to convey the correct spelling of the domain orally. Moreover, people tend to end up at the correctly spelled website due to habit. If the properly spelled version of your preferred name is unavailable, you could adopt a new top-level domain (TLD)-the segment of the site that comes after the dot.


Selecting the appropriate domain name is a significant step in the development of new business. With the right choice, you could be a household name while the wrong one could make your business fizzle fast. With millions of registered names, it is crucial you select a unique one, so be smart during this process.