Google began to test a new format for reading news sites called Fast Flip. The service thrown by Google Labs, in phase of tests, on Monday (14/9), it allows the Internet user to pre-visualize several pages of various sites of news at once and navigate quickly among them.

With that, there is no need to wait the page be carried, especially when there is heavier multimedia contents. The idea, according to Google, is to reproduce in the internet the practice of browsing pages of newspapers and magazines, motivating the reading of online contents.

When clicking in the visualized page, however, the Internet user is redirected to the respective site, where the content is exhibited without the tool.

Initially, Fast Flip gathers goods of 36 content sites, including The New Times, Washington Post, Salon and Newsweek, exhibiting announcements in agreement with the context. Fast Flip will also count with tools of searches and content sharing.

For the time being, the service doesn’t count with third parties applications.

“To throw Google Fast Flip in Labs will allow us how to learn with our users and our content partners so that we continue exploring new forms of helping the publishers to generate more income with their contents”, a spokesperson of Google said, for e-mail.

Besides working in navigators for desktops, Fast Flip site adapts to the platforms of the iPhone, of Apple, and any mobile with the Android operating system.

Via: IDGNow.