One of the world’s leading international financial centers, Hong Kong has also had the title of epitomizing Asia’s wine revolution. The prestigious Acker Merrall & Condit’s recent auction spinning US$19.5 million is deemed to be the biggest wine sale in Asian history.
The load of 19024 bottles of this top-notch wine was expected to fetch US$16 million, but to the maker’s delight, an extra $ 3.5 million was raked in. To reap the benefits of growing Chinese wine market, Acker Merrall & Condit’ has promised to divert $400,000 for the conservation of Great Wall of China. With ties between Washington DC and Beijing getting stronger through geo-politic talks, this deal could only make things better.
Moreso, the head honcho of the American wine giant also conceded that this year 75% of revenues will come from both Mainland China and its special administrative arm Hong Kong. The growing demand of wine in the Chinese markets have triggered new marketing regime on the part of the auctioneering wine companies with things like video simlucasts and even organizing large-scale wine festivals.
Via: JingDaily