Adidas’s winter/fall ’08 campaign ‘Running’ show series of pictures with people running on various terrains – plains, mountains or cities. The message on pictures implies that it is important to run and notice everything around you but there is no need to notice the running gear if it is from Adidas.

Basic idea of ‘shoes designed not to be noticed’ and utility of comfortable running gear is depicted well. Emphasis is more on comfort factor than the looks of the shoes. They are not selling fashionable shoes but running gear. Running/jogging has become important for all fitness freaks. So instead of focusing on sports, athletes, sportsperson and other well-known brand ambassadors, the campaign shows people enjoying their daily run without worrying about shoes or shoe-bites. There are no faces from glamour or sports world for a change.

The campaign concept is very good and focused. Pictures are nice. Underlying message of importance of comfortable shoes is put across well too. Running and running gear is becoming trendier in modern world. Hope this ad campaign will help Adidas race ahead of other brands!

Via Adverbox