The US Health Department is all set to fight obesity amongst the citizen of its country. 32.2 percent of adults and 17.1 percent of children are clinically obese in the United States costing the government $147 billion every year. An advertisement is aired in the New York to make the people aware, rather shock them. The “Pouring on the Pounds” is a campaign with not a very appealing image like others. It shows an image of a yellow human body fats with blood vessels. Together with this ugly image comes the strong words, “Are you pouring on the pounds?”.
This campaign is targeted towards the millions in the US who consume soft drinks and exceed their daily calorie intake. Although the administration has forced the fast food joints to print the calorie information on menus and fresh fruit vendors are encouraged to put up their stalls in the poor neighborhoods, the problem doesn’t seem to be solved.
Obesity has been overlooked by the citizen way too much. This campaign hopes to shock people enough to take taking the initiative to exercise regularly and eat healthy. Obesity leads to number of dangerous diseases like heart diseases, Diabetes Type 2, cancer, high blood pressure, stroke and arthritis to name a few. The campaign will roll out across the all the states in the US starting with the New York.