In an effort to create a unique and uninterrupted communication channel between various social service agencies across the globe, some of the major internet marketing firms today unveiled ‘All for Good’, that is an online social service directory.

This website provides volunteers and social service organizations with relevant information about various social service events and volunteer requirements in their specified geographical regions or interests. All for Good maintains a database of numerous organizations and local social service groups in order to assist volunteers find suitable fields of work as per their expertise.

To ensure that this website reaches to the masses, it has also been embedded with various social networking links such as Facebook, Yahoo and more. All for Good is an open-source website, along with an API that would enable third-party applications to access the database information and create more user-friendly environment.

According to Peter Deitz (founder, Social Actions): “Very powerful actors have entered the nonprofit ecosystem and created something that already existed, that is blooming, is growing, and has to accommodate a new reality.”

The seeds of this one of a kind initiative were sown by Sonal Shah (Head of White House Office of Social Innovation and Civic Participation) and Jonathan Greenblatt (Faculty member of Anderson School of Management, University of California) during the initial of President Barrack Obama’s office term. As of now, Google is managing All for Good along with some of the most brilliant minds at Google Inc. who did an exceptional work in bringing this social service directory online. However, ‘All for Good’ is due to be transferred to ‘Our Good Works’, a non-profit entity that initiated the project.

Via OStatic