Los Pisingos Adoption Center’s campaign ‘Alone’ really tugs at one’s heart. These series of pictures say it more than hundred words slogan or thousand words tale about the need to adopt an orphan child. Social ads often talk point out social responsibility but this one pricks at humane conscience more subtly.
Being ‘alone’ and being ‘lonely’ are two different things.

Everyone in the modern world is ‘lonely’ but it is only an orphan child who is truly ‘alone’ and has only his own company to depend upon. Thanks to wars, displacement, poverty in this unequal world more children are being rendered homeless every day. ‘Alone’ in the cold or in an orphanage ‘home’ they are left on their devices to survive in this ruthless world. They all can be given homes. Adoption needs to be encouraged.

The ad campaign designed by Sancho/BBDO puts the message across brilliantly. These children don’t need celebrities to voice their distress. They are living out there ‘alone’ waiting for a compassionate hug and a guardian to help them build their future.

Via: ColoriBus