December 10 of every year commemorates the signing of the Universal Declaration of Human Rights. The day is also a reminder that atrocities committed by man against man have not abated, in spite of the Declaration. It’s been 60 years but man-made oppression has not been reduced.
Tribal communities and indigenous peoples remain unrecognized because there really have been no concrete means to bridge them to mainstream societies. Refugees remain entities who do not enjoy the full benefits given by the state, by either their host countries or countries of origin. Torture remains a viable police and military tactic that has proven to be an imperative functional tool in the processing of intelligence. Tyrants continue to disguise themselves with the cloak of democracy. Authoritarian states rule by the power of the gunpowder. Radical Islamists still recruit child soldiers because the definition of child in the Qur’an is a person 10 years old and below. Anyone older than 10 is no longer a child and can, therefore, be obliged to fight in their armed jihad.
Amnesty International recently launched its public awareness print campaign entitled “Cake.” It is a painful reminder that the commemoration of the signing of the Universal Declaration of Human Rights does not give the opportunity to celebrate. The tagline says its all: “You can do more than celebrate.” Since there is no reason to honor the day with rejoicing, what we can do is fight human rights abuses and violations instead. DDB Budapest executed the social advertising print campaign.