With the launch of the highly anticipated Apple iPad tablet just months away, the entire realm of digital publication is all set for a revolution on the grandest of scales. Now, even though we know what kind of gifts the iPad would bear for the users, it is still kind of murky as to what the publishers would gain out of their efforts on the iPad. Hence, here are some pointers, that might serve as an strategic advantage for the publishers before they begin their campaign in regards to Apple iPad.
As against common notions that, the iPad is somewhat of a successor to the Apple iPhone, this new tablet device quite different from the iPhone and represents a completely new platform in the field of mobile internet devices. As such the publishers would be facing a whole new concept of mobile computing, rather than the conventional aspects created by the iPhone. The sales mobile devices in the U.S for the year 2008 was a mere $396 million that later jumped to an impressive $1.2 billion for the year 2009.
However, after the launch of the Apple iPad and taking into consideration the amount of enthusiasm it has already generated, the sales predictions for mobile device now stand at a whopping $119 billion by 2015, further suggesting that, publisher should most definitely target the iPad with everything they’ve got.
The one major difference between the iPad and the conventional smart phone is the level of facilities that will be provided to the iPad users. Due to the sheer mobility of the iPad along with 3G and wifi connectivity and the fact that, iPad will be able to deliver much more content and leisure time than the smart phones, the direct marketing opportunities on the iPad far outweigh than that on the smart phones.
