The market lately has been concentrating on reaching the right target audience at the right time and search engines shouldn’t be any different either. With the gargantuan search engines like Google and Yahoo taking up all the search hits, specific searches like events or business listings usually get lost in the ocean of search results. AOL seems to have understood this need of net users and has launched the When.com.

This hyper-local search engine enables netizens to search and browse for events in their local area. This should even help visitors to that particular town, city or community. The idea behind When.com seems to be the ‘What, When and Where’ factor, which helps the user to look for things to do and places to visit. This free portal can be searched based on the time of the event, type and also the location of the event. This particular portal by AOL can also help businesses to make their presence felt and reach out to the right TG at the right time.

The so-called global village, which has been enabled by the Internet may actually be decentralized and thus herald a new beginning in the future of Internet. In my opinion, this decentralization of net is what will fuel its growth further. Localizing searches and pages would in fact help the net to be an ordered space, where the ‘wild west’ tendency could be reduced and a sort of clarity could be brought in.

Via: AltSearchEngines