Apple Inc. has announced that its next flagship store to be inaugurated at the prestigious Broadway, New York will be opened for operations on Nov. 14. The opening of the new Apple Store coincides with the holiday shopping season, a time when the electronics industry generally witnesses a hike in sales and does everything possible in the trade book to attract as many consumers as possible. From slashing prices to providing endless goodies with their products, the holiday shopping season is a time, when a company with the right strategies can cover all the losses suffered in the last few months.

Same is in the case with Apple, minus the loss factor. The new Apple flagship located at Broadway and 67th and to charm the consumers to come to the store, Apple has also covered the store with a red curtain. Kind of a curtain raiser for Apple Inc. The red curtain it seems has become a calling card for Apple, as it has depicted the curtain on its website as well as the official invitations sent to the members of the press for the gala opening.

The new Apple Store stands at 54 feet tall, 75 feet wide and 30 feet deep and has a curved roof design made entirely from glass. Besides the ground floor of the store, there are two additional floors underground and the cost to the company for this elegant piece of architecture is estimated at $37.9 million.

The Broadway Apple Store is the fourth in a series of Apple outlets spread across Manhattan and the one on the Fifth Avenue is said to be one of the most profitable outlets for Apple with an annual sales figure of $350 million.

Via Apple Insider.