
Apple Inc. had recently revealed its intentions of creating and initiating a new service that would allow users to watch their favorite shows online thereby putting a stop to their mounting cable and satellite subscription bills. The proposed service will be providing the users with a an online television subscription service, thus enabling them with a unique service.
This new move has brought some of the top U.S television network onto the negotiation the negotiation tables with Apple, as they have expressed their interest in the new service. As per the sources close to the talks, the meetings taking places between the executives of Apple and television networks are in early stages.
Some of the top television networks such as ABC and CBS are right now in consideration mode in regards to the new proposed online television service from Apple and have already expressed their interest their interest in the venture. Walt Disney Company, that owns ABC, could in theory allow two of its channels, ABC Family and the Disney Channel to be aired via the online service. On the other hand, some of the biggest television networks in America such as, News Corporation, have expressed their skepticism over the viability of the project as a television programming made through broadband internet subscriptions could very well lead to the demise of the regular television programming as we know it.
Apple had stated that, the new service could be charged at $30 a month for the users and the networks on the other will be paid on a monthly basis by Apple.
Via New York Times.
Posted by Rajeev Saxena on December 22, 2009 in Business, Internet and New Media, Market Trends · 0 Comment