The great successes of Apple and the iPhone as IPAD, hide an important fact: the discretion of the company’s cost a limited presence in the corporate market. Essentially, the company accepts this situation in the business world in exchange for a marketing strategy that manipulates consumers brilliantly.

The culture of secrecy is essential to Apple’s ability to manipulate consumers, and this culture has even been in the media lately, with the recent case involving a website and a model of next-generation iPhone. Perhaps the involvement of justice, and possibly the courts may tell us that this has gone too far.

This approach never to reveal anything means that enterprise customers can never be sure what Apple will do next. Despite all its flaws, Microsoft is very open with Windows users on the system’s problems and how to deal with them.

It is not that how IT corporations want to be treated, and this explains why the optimal computers and Apple’s operating system are not commonly found in offices around the world.

It is time for Apple to start treating clients differently.. The company should drop the “Iron Curtain” that separates it from consumers, giving them real maps of the products and release cycles with whom they could count.

Via: PC World.