Bureau of Consumer Protection at the Federal Trade Commission has been worried about the privacy issues that affect the consumers today, when the browse Internet. Its head David C. Vladeck has now sought to change the way online ads and online marketing takes place, and he claims it is in the best interest of the consumer. The idea always has been that people when they browse website, leave their basic information like age, gender etc.
When that is tracked or traced by websites in order to gain insight into the traffic, the advertisements run and thus Internet Ad eco0-system has been running pretty efficiently in spite of the recession and other such problems. However, Mr. Vladeck believes that this intrudes upon the privacy of people who browse Internet as they knowingly or unknowingly leave their data behind. This data is usually used for the purpose of market research and segmentation.
Now, Mr. Vladeck believes that a new rule that he is pushing for, where the consumers will have the choice to opt in or opt out of leaving information behind, will help them in the long run. However, online agencies are worried that this could be disastrous to the Internet economy. It actually depends on how we see it and one may have to wait for a while to see how these things develop.
Via: NY Times
