AT & T has come up with a new video commercial “Shedding Style” which features singer Mary J Blige singing her latest single “The One”. AT & T is promoting new range of phones as well as the new single of the singer. This is of course not the first instance of a musical collaboration for promotion. Some days ago U2 collaborated with Blackberry. Singers are becoming most sought after brand ambassadors for cell phone companies.

The commercial itself is not so intriguing. The singer is shown shedding clothes and style, donning new ones and of course she also shows off new AT & T cell phones matching her each style. The idea of a phone for each style is put in a rather straightforward manner. The song is nice and her fans will surely love this one.

Unfortunately apart from stylish full keyboard phones this one doesn’t speak about anything else. The focus is more on style rather than add-on features and services of the latest offering of AT & T. The brand ambassador, her shedding of style and her song steals the show!

Via Coloribus