Bard’s Beer has had a total makeover and the company has launched a poster campaign to get the audience right. The new poster reveals that Bard’s Beer is America’s first gluten free beer made of sorghum. It is also apparently the only beer made of 100% malted sorghum.

The poster aims to attract the attention of those who like to drink and talk lots, though none of it makes any sense. The punch line which screams that there would be no lulls in a conversation if one drink’s beer and that there would only be pauses for drinking sets the mood and reaches the target audience head on.

The image of the bottles of beer does it just right and I must say this is a very clever ad campaign. The ad campaign was launched by Hunt Adkins ad agency and the Lull campaign surely will bring a lull to the competitors business. Bard’s Beer will surely see a surge in sales and also build good customer base thanks to the cool poster campaign.

Via: PixelPasta