Many a times, we find it annoying that we would have to drink beer that is not chilled and that which is almost warm as your room is. It is equally annoying when guests come over and you would have to chill the beer first before serving them with the world’s favorite drink.

Luis Luna has designed the Beer Crate which is a stylish and ergonomic design to not only store beer but also chill it. The crate holds several beer bottles and comes with a beer holder that can contain water.

Once it is filled with water, you could place it in the freezer. Once the holder is frozen, you could put it back into the aluminum base and you would get all the cold beer that you ever wished for. I don’t understand why the Heineken logo is there on top of it though. Could this be a Heineken PR exercise?