Bill Gates espouses what he calls kinder capitalism. He has definitely been one to know what capitalism is, after all, it is what has buoyed him to riches. Now, he wants a kinder and more benevolent version of it – which may or may not be a euphemism on its own, depending on how you view it.

Over the past two decades, Microsoft has been bringing technology to people who, otherwise, do not have the chance to know what technology really is nowadays. This effort has been Microsoft’s corporate philanthropy. Bridging the digital divide has always been Gates’ vision, anyway. One of the ways for Microsoft to concretize this is the effort to endow beneficiaries with more than $3 billion in cash and software.

Here comes what may be construed as the euphemism part of kinder capitalism. The  effort to bridge the gap between technologically innovative expertise and the developing world that Gates deems to be in need or want of said expertise has also been an astute way for Gates, the marketing guy, to spot and further develop otherwise untapped markets.

Bill Gates knows too well the meaning of developing markets by creating the market need. He may have turned into a philanthropist, but he is a dyed-in-the-wool businessman, first and foremost. His kinder capitalism, also known as ‘creative capitalism,’ uses market forces to address poor-country needs.

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Via Slashdot