
This is another of interesting tie-ups for promotion of both Ireland’s famous band U2 and Blackberry mobile phones. Though, this is not a first partnership for U2, since the band was also involved in promoting Apple and iPhone. But U2 has now officially switched from Apple to Blackberry for a reason.
Apparently Research in Motion’s BlackBerry phones will introduce an exclusive application called U2 Mobile Album, thus, BlackBerry loves U2, will promote the band and its music exclusively. U2 diehard fans will be able to listen to their new album, watch music videos, get all the newsupdates about U2 from U2.com, check concert and ticket sales dates and also locate other BlackBerry users at the concerts. In fact one will be able to track down others with the help the location map of each concert stadium – dots indicating other BlackBerry users and the band (see the pic). Amazing features one must say. Of course iPhone has done this before for other bands but this is first exclusive one for U2 fans using BlackBerry.
Sales of BlackBerry handsets will surely surge at least among the U2 fans when it hits the markets. Hope fans will remember to switch off their cells during concerts when the band plays!
Via Obsessable