The largest study done by the blog indexer Technoratis, a survey “State of Blogosphere” with 2.9 thousand bloggers around the world, points out that they start to make money from something that once was just fun.

According to research, the bloggers who usually get revenue from blogs are those that arise as entrepreneurs and are able to sell advertising on their channel on the Internet. Another way in which they are able to pay are the invitations to lecture on topics of blogging – is the case of 24% of respondents.

Already established itself there is also the category of bloggers hired by corporations or those bloggers who are autonomous, but can get any kind of revenue with the blog – marketing advertising, for example. These two groups, 17% have a blog as their main source of income.

Of those interviewed, however, 72% say that blogging for fun. Before the result, the study asks whether it is appropriate to revise the definition of blog.

The proximity of some of the bloggers with media companies is another important aspect noted by Technorati. According to the survey, 35% of them have worked in some traditional media outlet, while 24% still work in these companies and maintains his or her personal blog as a sideline.

Via: Technorati.