Internet users of the BRIC countries (Brazil, Russia, India and China) are more likely to pay for online content than those who reside in the G7 countries (the richest in the world).

The annual “Consumers and Convergence”, captained by KPMG International, points out that the comparison of the universe that is willing to pay for content, 57% of internet users in BRIC pay for partial access and full content online news sites.

Among Internet users of the G7, only 22% are willing to demonstrate this type of payment.

When the samples observed on the absolute will or not to pay for such content, 78% of respondents G7 said they would not, in any form for online content – in the BRIC, the percentage is 43%.

BRIC users, according to the study, are also more flexible in relation to the receipt of advertising on sites, with 61% acceptance. In the G7, the rate is 49%. When designed into phones, their acceptance is 50% and 30%.

The survey was conducted with 5627 respondents from 22 countries. Overall, the willingness to pay for online content is 43%.

Consumers in emerging group are also more concerned about data protection than the G7: 81% said they were very concerned about security, and 71% in relation to privacy, whereas in the developed countries the same figures were 46% and 42% respectively.

Via: PR Newswire.