Burger King has finally managed to take its promise ‘Have it Your Way’ beyond food. Customers can now customize the new revamped website of Burger King BK.Com their way. The website has been relaunched with new added features which will enable customers control their online experience including adjusting size of icons, building one’s own menu and also knowing the nutritional information of the food on the menu.

Most brands are cashing in by launching interactive web sites with interesting content. The idea is to get viewers hooked to the site and eventually to the product. Here customers will definitely enjoy building their own menu and ordering it from the nearest Burger king restaurant which can be easily located using the restaurant locator on the site. One can virtually tour the world of Burger King and become a part of it.

The site has been re-designed by their trusted lead agency Crispin, Porter + Bogusky. Burger King will redesign their kids’ web site too. ClubBK.com will have new added features and interesting virtual awards which will make super kids visit restaurant chains to have meals often to collect codes. The basic idea of online advertising and presence is to get people addicted – virtually and otherwise!

Via AdWeek