Earn a ‘Whopper’ coupon on Facebook. No, it is not another application where you can earn a Burger King’s coupons from friends or gift them to friends. It’s a gift you give yourself by culling friends on Friends list on Facebook!!!

Social-networking is becoming interesting. First it was sites like Facebook which went all out to make socializing on Net interesting. One could send virtual gifts to virtual new-found friends and find virtual intimacy. Friends list had more than hundreds of names. So now when social networking is sort of becoming blasé with unmanageable and naughty friends. Facebook and Burger King have joined hands to come up with new application where they give you a good reason to remove remote unknown friends. You can gift yourself BK ‘Whopper’ coupon for every 10 names you remove. This will work. There are only a handful of best friends a person can have, rest all are virtual friendships which can be culled without any hard feeling!!

There is a good lighter side to this. Those who seek to bond only over internet are usually unsocial types (shows in the amount of time they spend in virtual world). Instead of mourning loss of virtual friends they can always share Burger with real friends in real world. So it is social networking at the end of the day.

Why such an anti-social mood on Social Networking? Sites can do anything to hold people’s attention and generate page traffic. If they find accomplice like BK to hype an innovative anti-social trend then it all becomes huge business venture. Once friend list becomes smaller and BK offer is over, do expect some other application giving incentives to add names. Add or delete friends but be on Facebook. Ad campaigns in the modern trendy virtual world are becoming innovative and interesting.

Via Adweek