Christina Aguilera will be brand ambassador and face of Yum! Brands’ World Hunger Relief Campaign. This is another instance of using popular face to attract attention to a grave issue of World Hunger. Aguilera’s presence is expected to help in raising funds and finding volunteers.

Yum! Brands are owners of famous chain restaurants KFC, Pizza Hut and Taco Bell. The World Hunger Relief programme was launched in 2007 and have helped raise $36 million for United Nations’ World food Programme and other organisations working towards eradicating world hunger. It has helped feed approximately 160 million people a meal. Statistics are really grim, one child in every six seconds dies of hunger.

Yum! Brands is setting a fine example of Corporate Social Responsibility(CSR) by such programmes. Hope more brands come forward and take such actions. It doesn’t need much effort and in fact this gives true positive publicity to the brand as well. The face of Aguilera in advertisements, public announcements and website will help the cause and also help raise huge funds to save future of humanity – the children.

Via Adweek