CNBC has come up with couple of advertisements for their upcoming TV shows. With so many channels vying for the eyeballs it isn’t surprising that TV shows need print, bill boards, online and other campaigns to increase the TRPs of their shows.
CNBC’s two ads for the two serious shows are created by Woods Witt Dealy & Sons. One of the shows which will examine ‘How the American dream became a nightmare’ has a very appropriate ad titled ‘Demolished’. Indeed recession and financial crisis has cruelly demolished dreams of many people. Insecurity is so high that houses have become simply pack of cards. Hope the program seriously locates the elusive eye of the biggest storm of the times
The other ad campaign ‘show me the money’ is for another interesting investigative show which looks at $43 billion pet industry and pet shows from inside. It would be disappointing if this becomes yet another show with never ending debate for the sake of TRPs and eyeballs. At the end of the day it is program content which matters more than the packaging and marketing.
Posted by Mariza on March 20, 2009 in Advertising, Business · 0 Comment
