The global beverage giant, Coca Cola has taken an initiative to go ‘water neutral’ by 2012 in India. As a socially responsible organization, Coca Cola has targeted to replenish the water used by the company by adopting this concept.
Water neutral is an initiative adopted to balance the usage of water by reducing the water footprint as much as possible by individuals, organization and corporations. Water neutral is an awareness and a water conservation campaign.
Coca Cola plans to neutralize the ground water usage in India and become water neutral in all its products, processes and manufacturing units by the 2012. The initial step of water neutrality will be put to effect by the end of the current year. Ground water usage ratio had shown an improvement of 42 percent over the last decade. With the replenishment level of 82 percent of ground water usage in India, the beverage company still aims for improvement. The company plans to commission a study for water shed projects in India, and start in all the 56 plants over the next five years. Coca Cola has indeed taken a commendable step to contribute to the global water challenge that humanity faces all over the world.
Posted by MB on March 17, 2009 in Best Finds of the Day, Business, Market Trends · 4 Comments
The availability, cost and quality of water impacts the future success of any business. Water constraints pose a potential multi-billion dollar risk for businesses worldwide.
The value of water conservation and the need for more innovative water management strategies, like not-for-profit volumetric offsetting, has never been more apparent. It appears that Coca-Cola’s project lifecycle promotes efficiency in industry, fosters an improved awareness of the value of water within that industry and improves the lives of the communities beyond the industrial fence line. Exciting progress.
Yes, Evan, you are right. I hope other fmcgs and other major industries for which water is a crucial element, should follow the league of Coca Cola as well!
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