New Year resolution of Coke is to ‘green’ in more than one way. First of all the famous Coke billboard at Times Square is opting for ‘green’ energy. This will be followed the Coke’s new ‘green’ ad campaign which talks about recycling. They are planning to have awareness drives about recycling and controlling carbon emission and hence global warming.

The billboard at Times Square will switch to power from wind energy and therefore prevent emission of 1,866 metric tons of carbon every year! They also plan to recycle their cans and bottles. Thus they are going for both renewable energy and materials for cans and bottles that can be re-cycled. This will reduce non recyclable waste as well.

Coca-cola has a wider reach through-out the world than most other brands and thus if it adopts a ‘green’ and ‘positive’ philosophy and also inspires others to follow through its campaign, it’ll definitely set a new trend among young and old. Inspired by Coke, 30 other billboards at Times square are switching to green power too. Corporate Social Responsibility (CSR) should be more of such actions than mere preachy social campaigns.

Via Brandweek