New label Mueslii is based in New Zealand and Italy. And is a backpack maker. The specialty about its pieces: it fuses local design with Chinese handmade production. The outcome is a modern bag for day trips and adventures, replete with international aesthetics.

Their latest collection, Rotorua which is named after the New Zealand town that is home to the designers, takes the puff coat as inspiration.

The other difference about this parka material, is that it comes in every colour of the rainbow besides black. Get rid of those boring blacks and neutrals. Each piece is made of padded nylon. The compact bags come either with a front pocket or without, with the pocket big enough to fit a small laptop. The brand has focused itself on mixing and matching different styles, colours and materials to come up with ideas, consciously trying to move a step ahead of common fads.

Mueslii’s simple approach to design is chiefly inspired by colors, curiosity, fanaticism and attention to detail. The brand’s focus is to create long-lasting products. That is what gives them an edge over the rest of brands around. Time will tell how the brand doles out products with continued experimenting. But if these bags are anything to use as a benchmark, Mueslii holds umpteen promises.

Via: Mueslii, Coolhunting