This one is not even a tale of old wine in a new bottle. The wine (oops beer here) is the same and even the bottle is. Corona Extra hasn’t changed its design and packaging in last one decade. So it is being consistent by reviving old ads of the 90s since the old times of financial worries and the urge to drown all the worries in couple of beer bottles in hot summer is the same too! But it has moved with time by editing the old commercials for new context.

The two commercials of Corona “Lagoon” (1998) and “Kite” (1992) are back with little editing. The only change in the “Lagoon spot is it shows Corona Extra addict chucking his Personal Digital Assistant in to water when it starts vibrating along with the rocks he is lazily tossing into the lagoon. And in the “Kite” ad headlines of Financial daily are different. Here the addict makes a “Kite” of the paper and let it fly over the ocean. Both are symbolic ads about the need to chuck away worries to live the moment.

Well, this is best instance recycling of old good creative ideas. And why not refresh old ads? After all viewers’ memories are short, creative ideas musn’t die and the brand has been consistent over years. And this is best option during times of recession!

Via Mediapost/Adweek