Diet Coke has come up with an unique green advertising campaign this time. Diet Coke has roped in New York based designer Patricia Field who has created a highly trendy urbane designer bag made from recycled coke (PET) bottles. There cannot be a better green message regarding urgent need of recycling.

The campaign is definitely targeted at fashion conscious urban elite and the bag will be given away free with two bottles of Diet Coke from Oct 22. Of course this designer bag (like rest all designer items) will be available exclusively at selected Boot stores in UK and stock is limited. The black bag which folds up and fits into a small pouch looks awesome and it is difficult to believe that it has been made from recycled Coke bottles. This is not the first time Diet Coke has roped in Patricia Field; she had previously designed Diet Coke City Collection and (Ugly) Betty Bottle.

Thanks to such initiatives green is in vogue and it will not come as a surprise if models start walking ramp in fashion shows wearing clothes and accessories made from recycled stuff. Recycling needs to be made fashionable and trendy but environmental message must reach out to the masses and not just to fashion conscious elite.

Via Inspiration Room Daily