Ever since social networking websites like Facebook and Twitter started gathering a substantial user base, one of the oldest social news websites, Digg is fast losing its charm and its users as well. Therefore, Digg management is taking steps to ensure that, Dig continues to attract users and serve it purpose for many years to come, inspite of the intense competition. Digg is undergoing a facelift, that includes a host of new features and an even bigger advertising campaigning to further popularize Digg in order to garner more users.

According to Jay Adelson (CEO, Digg),

“I want Digg to be an international force in providing a global pulse of what’s happening in the world. All our focus is on users of the community and giving them what they want.”

Some of the new features that Digg is said to introduce comprise of story suggestions, a toolbar with built-in search capabilities. Apart from these traditional features, Digg is also rolling out some  brand new cutting edge services that it hopes would woo the users to be an avid fan of Digg again. Some of these new services include, a massive online campaign to attract online advertisers and a real time service quite on the platform of Twitter.

Via CNN Money.