The Domino’s sponsorship of ‘The Simpsons’ violated the regulations of promoting food high in fat, sugar and salt during show that had high children viewers.

There was a complaint in the Ofcom from the National Heart Forum after Domino’s promoted their advertisement during the commercial break during this show. There has been a regulation passed in 2005 regarding the brand advertising and sponsorship which sought to induce healthy eating habits among children.

The sponsorship did not show pizza itself, however only promoted the pizza delivery and the ordering process. It ended with ‘Domino’s Delivery Service’ and the order telephone number. However, the broadcaster argued that ‘The Simpson’ does not target children, and 72% of its audience was adults. Domino’s too has a similar argument when it said that its target market for pizza eaters was 18-34 year olds.

Domino’s has been sponsoring ‘The Simpsons’ for ten years now. Ofcom also made a point that the sponsorship made minimal reference to the actual food being sold and did not actually breach the HFSS guidelines. Domino’s spokesperson said that the brand takes social responsibility seriously and was disappointed that inspite of the company’s effort of act responsibly such accusations are made.

Via: Brand Republic