
Changes in the infrastructure of the internet and in the economy, happened in the last two years, are causing a larger concentration in the traffic of data in the Web. It is what affirms the study done by Arbor Networks and the University of Michigan. Thirty companies, called by them of “hyper giants”, are responsible for a third of whole transport of information in the Internet.
According to the work, the situation was very different five years ago, when the internet traffic was better distributed globally, with dozens of thousands of companies managing websites and servants. Today, there are only a handful of enormous content providers, access and lodging.
Great part of that phenomenon can be attributed to the economical changes that took to the collapse many of the services providers, access and communication in mass of data. In the same way, an ascension of business models was observed based in publicity (inside of websites).
Another effect of that economical change is that, as well as the content consolidation, great providers, like Google, are establishing direct relationships with the consumers, passing over the traditional suppliers.
The report also detached the decrease of the amount of applications and communication protocols for the internet. The development platforms are also in smaller number. If before there were as many platforms as developers, today most already migrated for a small number of them, being one of the most notables the Flash.
Via: The Inquirer.
Posted by NARUTO on October 16, 2009 in Advertising, Business, Internet and New Media, Market Trends · 0 Comment