During times of recession, it is natural for us to immediately dismiss “Sustainability and Green practices” as expensive options. But believe it or not, the Green Building market is finally poised to receive a much needed impetus in the construction industry.

Yes, a market slowdown can be good for the industry. In good economic times, there is no realistic connection between what the consumers, the builders, and the product manufacturers want. Consumers may want more green options, but builders may not have the expertise and manufacturers will not change if the current building materials are selling just fine.

But a slowdown gives companies not only the time to research new innovations but the financial incentive to seek new revenue streams. Consumer behavior is trending green, with 73% saying they would pay more for products that are better for the environment and 89% saying they’d pay more for products that will reduce heating and cooling costs, according to a survey by the Opinion Research Corporation. Making this vision a reality will also require many new “green collar” workers, further creating jobs and stimulating the economy.

So maybe THERE IS a Green lining behind the dark clouds towering the construction industry!

Via XYZ