We have been hearing a lot about the new natural history channel to be telecast in the UK. But we finally got to focus our attention on Eden (well, that’s the channel name) when a giant 16 foot high sculpture of an iceberg with a stranded mother polar bear with her little one was launched in the River Thames yesterday morning.

Quite an impressive effort, we hear the life-like sculpture was built by 15 artists who spent two months working day and night at it. The structure weighed 1.5 tonnes and stopped by the Tower Bridge and the Houses of Parliament for a very celebrated photo session. After traveling 7.5 miles along the Thames, the iceberg winched into place in freezing temperatures.

Everyone’s impressed including Sir David Attenborough. After all, the most pressing concern of environmentalists the world over is the melting of the ice caps, which are the natural habitat of the world’s largest land carnivores. Kudos to Eden for spreading green awareness so innovatively! And now, it is our turn to save yet another beautiful creature, the polar bear, from extinction.

Via ecorazzi