In what could be termed as a classic example of poor taste in advertising, Emami with the help of PerceptGulf FZ, Dubai, UAE has launched a promotional poster that reeks of pathetic creativity. Even the models do not look good!

The copy screams Emami Mentho Plus Pain Balm: Magging and shows a man writhing in pain thanks to his wife’s or female partner’s nagging. The reason why it is called ‘magging’ is something that is beyond my comprehension.The ad poster does not help convey the message of reducing pain, but instead screams at the face of equality and respect.

The ad also hollers gender stereotypes with the working man being abused by a nagging wife. Passé is not the word. With such creative deficits, one could only wonder why ad professionals from India and Middle East lack creative spurts. The copywriters being from India carry with them the gender stereotypes and male chauvinism typical to that country.

Unfortunately, such ideas do not work well everywhere. They may certainly work in a patriarchal, heterosexual society like that of Arabs where men, women and children suffer everyday under the vile grasp of culture and society. Sadly, this ad might even be a hit in the country mentioned, U.A.E or in India, where such advertisements are usually the rage.

Via: Adsoftheworld