One of the ways of creating good buzz is by doing something different or coming up with some offbeat concept for advertising campaign. Emirates Holidays has managed to do both in their new campaign which comes with a tag tine – Change Your View. They actually changed the views from the windows of Dubai’s busy business center by putting huge landscape scene on window cleaner and let it move across various windows, surprising the office people inside. Nice way of telling people to take a break from same boring view and routine days!

The campaign may seem highly localized, targeting business people inside that particular Dubai’s business center. But that’s what viral marketing is all about. Create a buzz locally and let it spread through word-of-mouth, media and of course Internet and New Media. One need not have to put up huge screaming bill boards standing tall over city landscapes. Also local advertising may even bring down the cost of advertising in the times of recession.

It is a nice and creative ad concept by the agency Impact, BBDO, Dubai. During the times of recession business people inside those glass offices are most stressed and they do need a change of view!

Via Invisible Red/ Ads of the World