Twitter announced that it will produce a limited number of bottles of grape Pinot Noir and Chardonnay, which will be sold at $ 20 in the United States. The amount collected on sales, 25% will be donated to the organization Room to Read, who fight against illiteracy in developing countries. But the micro-blogging service has no intention to put its programmers to harvest grapes.

Twitter will have the collaboration of Crushpad, a San Francisco company that produces custom wines. The client chooses every detail of the beverage such as grape variety, barrel or bottle design, and produces Crushpad wine and even allows the consumer to follow the details of the process by webcam.

The social network also will keep its users informed of the progress of his first crop of wine through messages – no more than 140 characters, of course.

But the team of Twitter is not the only one. All major U.S. companies attach great importance to their departments of corporate social responsibility and seek to improve its public image through humanitarian projects or charity.

Yahoo! for Good, humanitarian division site Yahoo! has various ongoing initiatives in areas such as environment, consumer protection, freedom of expression and security on the Internet. The social networking site Facebook also has its department of social responsibility, Facebook for Good, which is a platform where users of the social network can share their experiences about how the site helped them to positively impact their community, to contribute to a good cause or simply make someone happy.

But the most active is, perhaps, Google, which has its own NGO, and as usual the company has different activities that have little or nothing to do with Internet search. The Google.org invests in companies working on projects to reduce the cost of wind energy, solar and geothermal grants and scholarships for researchers with projects that it considers promising.

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Via: Folha.