Two of Facebook’s elite, Dustin Moskovitz (co-founder, Facebook) and Justin Rosenstein announced in October 2998, that they had severed their ties with Facebook, one of the biggest social networking websites and were planning to start their own project. Now, according to reports, the duo have begun their highly anticipated project and have been able to acquire funding for the same from the same investors, who funded the Facebook project.
The Facebook duo had left Facebook citing reasons that, they wished to create something more personal to the users, that would be more useful to users than a social networking website. Even though both the collaborators haven’t shed much light on their pending endeavor, yet, it has been confirmed that their project is known as Asana. However, this website is still in the developmental phases, and perhaps, that is the reason, that its creators have raised funds.
According to Dustin Moskovitz,
“But something else exciting happened in the year and a half since I joined Facebook. I started spending a lot of time after work talking to Dustin. Efficiency-through-software was dear to his heart as well, and we would stay up til 3am raving about how shortcut keys and high-level abstractions would Change The World. We shared a passion for technology, for entrepreneurship, and for using them to solve the same set of problems.
As our visions for how productivity software could work came into alignment, we thought about building it inside of Facebook. It was an attractive option in many ways, and neither of us was eager to exit a company that was in such an exciting phase of its development. But at some point it became clear that doing so wouldn’t be good for Facebook or for us. Facebook needs to continue its mission of making the world more open through social software, without distraction, and the new project requires a company built around it from the ground up, with the goals of efficiency and group collaboration embedded deeply into its DNA from day 1. So we’ve decided to leave Facebook (in about a month) and start a new company, to build an extensible enterprise productivity suite, along with a high-level open-source software development toolkit, built for the Web from the ground up.
We see this new venture as very complimentary to Facebook. We hope our products will become to your work life what Facebook.com is to your social life. Our software will use Facebook Connect as the default option for identity and authentication. Our user interface will adopt many of Facebook’s conventions, creating a seamless and familiar experience for current Facebook users. And if our new development tools turn out to be useful, we hope the Facebook engineering team will come to adopt them.
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