FedEx has painted the billboard with ‘Mud’. Well ‘Mud’ is FedEx’s rainy season campaign but it has literally splashed fake mud on the billboard to make its concept come alive. Well the message is clear that FedEx delivers in spite of rain, mud and other problems. It gives priority to the parcel and it keeps parcels away from all water and dirt.

FedEx has good credibility in the market. Yes, they do deliver without a scratch. This campaign by BBDO Guerrero Ortega, Philippines has gone too far to make it all appear realistic by splashing fake mud on the billboard. But aren’t roadside low billboard splashed with mud in rainy season anyways? Doesn’t this blur the message? The billboard seems more soiled than the FedEx’s delivery man.

Sometimes in good explicit pictures the good messages do get lost. Instead of mud maybe rains would have looked better and realistic given the intentions of the campaign. In fact this will be a good print ad instead of billboard one.

Via Coloribus