The world renowned and perhaps one of the foremost faces on the Internet, the Old Spice Man has finally received the due recognition for his outstanding role in Old Spice commercials, as Isaiah Mustafa has now been bestowed with an Emmy Award as the Best Commercial of the Year. This incredible commercial line for Old Spice, titled, “The Man Your Man Could Smell Like” was up against five more nominees for the Outstanding Commercial at the Creative Arts Primetime Emmy Awards. Two of the front runners for the coveted title were the Nike commercial, “Human Chain” and the Coca Cola advertisement, “Finals”.
The Old Spice commercial, “The Man Your Man Could Smell Like” grabbed the attention of the judges and has been said to be their favorite advertisement for the year 2010, so much so that, it claimed the Film Grand Prix at the Cannes Lions International Advertising Festival. What was essentially developed as a television commercial starring, former NFL wide receiver Isaiah Mustafa, quickly turned into one of the most viral and sensational videos in YouTube, recording an incredible 18 million views and counting.
According to Jason Bagley (Creative Director, Widen),
“Winning an Emmy is a surreal experience. It’s such a great honor to be recognized by the entertainment industry and encourages our desire to create work that not only sells products, but entertains people. We’re very honored to have been one of the three Wieden + Kennedy spots nominated. Owning half of the six nominations is a testament to the amazing creativity happening inside the walls of our office, and the talented people and clients we get to work with.”
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