In modern life young and old don’t get enough time to mingle. There is hardly any social overlap except for family reunions. We miss our grandparental affection only after they are gone. So Golden Hook’s concept of marketing a typical Grandmom service is unique but sad. Here one can choose or custom design a knitted hat and pick a Grandma employed by the company who’ll lovingly knit for you.

This is unique and meaningful way of using expertise of old women who can no longer be active in any kind of service. This kind of service creates a socially meaningful place for the elderly lonely women. It is their chance to be economically independent too.

The modern world seems to be world of young and energetic and we hardly see any product or service advertisements focusing on grandparents. Sadly here is one ad which is focused on grandmothers but it is for marketing their loving service which is often ignored by the young.

However I hope this trend of roping in expertise of people in grey zone does becomes popular.

Via Invisible Red