If you thought dressing your hair was all about customising the style to suit your face, skin colour, and texture of the hair, then you would be pleased with the promotional poster launched by the Bubbles Spa. The promo poster has the copy screaming “For Styling that is Very You” and in order to substantiate the copy, the creative includes a naked woman’s back and her hair styled in fingerprints.

Let us say, the hair is written in fingerprints. This would mean that your hairstyle would be a fingerprint of sorts, and that it could not be copied by anyone else in the world. You can sport this trademark hairstyle and only you, seems to be the message of this particular promotional poster.

The fact that this ad comes from Orchard, based in India is quite surprising, for Indian ads usually tend to incline towards the gaudy side. This minimalist and simple but intelligent poster may suggest a shift in the way Indians view their advertisements and the way they understand them. I do hope more intelligent posters like these are generated for the Indian masses, and that they do understand the message.

Via: PixelPasta