There is a certain advantage that green initiatives bring to the companies that take them up and when giants like Coca-Cola step up for the planet’s cause you tend to understand how big the green movement has got across the globe. Going green is quite simply the best PR you can generate and more and more firms/people are realizing this fact. Irrespective of the motive though the good thing is that it all benefits the planet and at the end of the day that is what counts the most. Making an announcement that it is now distributing plastic bottles of Coke and other beverages made with up to 30% plant-based material, Coke has taken the initiative in reducing the non-decomposable plastic waste caused due t the use of PET bottles.

Coke aims to produce 2 billion PlantBottles by the end of 2010 as a part of its long term goal to create PET bottles that are made from 100% renewable raw materials and yet are completely recyclable. The current PlantBottle of Coke uses molasses from the sugarcane industry as its main plan-ingredient and in future the company plans to increase the content of the plant-component in the bottles. While a 100% plant-based bottle cannot store carbonated drinks, this fusion seems like the best way possible for now.

With Coke even embracing the green logo, it just seems that firms are lining up to occupy the moral high ground and win over consumers when it comes to going green, the entire process can only mean a ‘cooler’ future for the planet!

triplepundit