The campaign entitled “You can lose more than your patience” is a strong message about the devastation experienced by abused children. The visual of broken porcelain children says it all: children are as fragile as porcelain, and if they ‘break’ and ‘shatter’ under the cruelty of child abuse, their childhood and even their whole life are lost – more than their abusive parents’ anger and temper.

Domestic violence is a pervading social malaise in the world today, with children as the most helpless victims. The lives of abused children end up shattered and irreparable even when they reach adulthood, if indeed they reach that far. One of the most immediate solutions is anger management therapy for abusive parents, but even that may just be band-aid solution because, more often than not, abusive parents had been abused children themselves. Such is the vicious cycle of abuse.

Advertising agency DDB Poland with Creative Director Filip Berendt, Art Director Maciej Waligora, and Photographer Jullia Fullerton-Batten came up with this recent print campaign for the Nobody’s Children Foundation, a charity organization in Poland that provides assistance to abused children, their parents, and guardians.

Via Ads of the World