Buying package food, which is already stale is becoming an invariable consequence of the consumerist culture today. Most often, we are fooled and tempted by the appearances of beautiful packages without realizing that the food inside could have already gone stale. Blame it on the greed of the sellers but this is how their business runs. A possible way of obliterating this process has been adopted by designer Naoki Hirota.

This simple but effective phenomenon uses temporal labels, which change color to reflect the freshness of the package, giving no chance to the sellers to cheat their customers by selling stale food packages. With the help of certain things such as non-toxic, safe pigment ink, the white labels change into blue color when it is touched with ammonia. This alerts the buyer from buying bad meat. This idea sounds very cool and it surely promises a good step to healthy food.

However, it’s doubtful that the dishonest storeowners would use these freshness labels. Somebody should take up this issue and make it mandatory to use the freshness labels in every food store. After all, it’s our health that will deteriorate if we keep buying and eating the stale food from the altered food packages.

Via: GearCrave